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One of our core Values is that Market Signal is our North Star. We live this value by always inviting users to our company offsites. In fact, learning from and building with our users is a top-level objective of our company offsites. Here's what our users have to say about it:
"Insanely productive. I have never seen anything like this.” - Glo (Product Manager)
"Incredible openness to user input, all suggestions allowed and honored." - Pierre (Group PM @ Fortune 500 company)
"Remarkable to have been in an environment where everyone was so open about what the product could be. I didn’t feel a grain of resistance from anyone. It was refreshing to feel that we could really go everywhere." - Flavio (Chief Innovation Officer)
Our goal was a "continuous innovation loop" of rapid prototyping. Here's how we did it:
We iterated on this process multiple times until users felt ready to "ship the mock" to the engineering team, which was building next to us. Ryan and Asa walked the mocks over to engineering and sat down with them to start coding.
Engineering gives the user group an update every 90 minutes (the goal here is a rolling progress update every 90 minutes vs. engineering feeling like they have to have met a certain deliverable before updating).
The results were magical. Here's Bola, a user, jumping up to provide real-time feedback on the mockup:
Users got so much satisfaction from seeing their ideas come to life in real-time.
Here's the output from our Rapid Prototyping session: http://app.storytell.ai and here's a screenshot of us sharing it with the Storytell Crew. You're also welcome to try using it yourself!
We did a deep "3Ls" retro after this offsite and culled a valuable list of items from it, including:
What users Loved:
What users Learned:
What users Longed for:
We've learned so much doing this -- even though our users said they'd never experienced anything like this before, we feel like we're just getting started. We're already looking forward to the next innovation session and planning on applying a number of learnings, including:
We hope our process doc writeup is valuable as you focus on innovation in your company!
And a special thank-you to our Crew: On the Friday morning before our offsite began, we were alerted that Silicon Valley Bank had been shut down by the FDIC. SVB had been a longtime partner of FounderCulture and a personal supporter to DROdio across multiple startups including Storytell. It was a very hard day and combined with the uncertainty of funds availability, it would have been very easy for our Crew to have been completely distracted from the work to be done with our users. But our Crew really banded together and lived our "Everyone is Crew" value to focus on supporting each other and stay focused on our users -- and we all had a magical time building together. 🙏